Instagram is undoubtedly one of the world’s top social media channels. With over 1.3 billion active users, it is no surprise why businesses are relying on this platform to promote their brand, increase their fan base and engage with their audience. The channel also includes various features, from chatting with followers to sharing Stories, all of which can be used in many ways to grow a business effectively. One of the most popular features used today is Instagram Reels.
In general, IG Reels are short-formed videos whose main purpose is to help businesses extend their reach. This is done by grabbing users’ attention with creative and entertaining content, which ultimately results in higher engagement for their brand.
However, in order to reap all benefits IG Reels offer, businesses must first learn how to use this tool properly. In this guide, we will cover everything you need to know about Instagram Reels, from how they work to how to make them so you can take your business to the next level instantly.
What Are Instagram Reels?
As already mentioned, Instagram Reels are short videos that can be anywhere from 90 seconds to 15 minutes long, depending on whether you record them on the app or you upload a pre-shot video. They also come with plenty of tools that allow users to edit and clip videos and photos together, add music, and post to their feeds. Doing so helps them create original, catchy content which further helps them gain real Instagram followers and improve brand awareness.
It is important to note that IG Reels are different from IG Stories. Unlike Stories which disappear after 24 hours, the Reels are available on the platform until a user deletes them. They also have their own tab on the home feed navigator bar, which makes them easily discoverable by people.
Understanding The IG Reels Algorithm
In general, the Instagram Reels algorithm works in a very simple way. It prioritizes videos based on several things including:
- User activity and interaction;
- Posting time;
- Brand popularity.
For example, if a user frequently likes, shares, or tags beauty content, the platform will use their activity to tailor the Reels based on this information. In other words, the IG Reels algorithm will continue to serve that type of content to the user as a result of their recent interactions.
Additionally, the algorithm will post newer Reels on the feeds of Instagram users, which is why it is important that you know what the best time to post on the platform is so you can reach out to your target audience faster. According to recent studies, the best time to post your Reels on Instagram is between 9 AM to 12 AM on Monday to Thursday.
How To Make A Reel On Instagram
Before you start making your IG Reels, it is important that you understand the content format and the concept of a Reel. The rule of thumb is to always create interactive, entertaining, and highly engaging Reels so they will attract users’ attention. In most cases, the Reels are all about what is trending at the moment, including popular formats and topics that will help a business with the viral growth they are looking for.
In general, one of the most important steps to creating an IG Reel is to choose your video format. You can record the Reels in a series of clips, in a single stream, or shoot externally and upload. To really bring your content to life, you can make use of the platform’s many features and add text, tags, music, stickers, filters, and AR effects to create more catchy videos and photos.
For example, because a Reel has only a few seconds to grab a user’s attention, adding text, stickers, and music will certainly keep your audience watching and tempt them to check out your account.
If you add branding elements, such as information about your business or your company logo in the upper right corner of the video, you will be able to promote your brand both quietly and effectively. Also, don’t forget to add trending music that best resonates with your audience to increase engagement.
Out of the many tools and features Instagram offers, IG Reels are definitely one of the most popular today. They are very easy to create and can provide businesses of all kinds with plenty of benefits, including boosting engagement, increasing their brand identity, and targeting the right audience.
For more information, refer to our post and learn everything you need to know about Instagram Reels.
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