social media ghost meaning
30 March, 2021 5 Minutes Read
The social media platform has been the most influential platform for every field. Several social media applications hold the power to become the biggest brand in the world. It is not because of the features they cater to that they have become one of the world's top brands, but it is because of their mascot. So, do you know which social media app has a ghost as its mascot? What Is Social Media Mascot? Although there is no such thing called social media mascots, people tend to call the social media logos and icon brand representation with the term “social media mascots''. Mascots are considered to be a lucky charm for the brands that bring profitability to the business. The same thing can be said for the social media mascot, where their icon of the social media platforms can be used for creating brand awareness. The social media that we use today have gone through many changes and have reached the point where their logo can be used as a mascot for marketing. Importance Of Social Media Mascot Social media mascots are the new trend. Hence, people are becoming pickier about social media platforms. Just recently, the mascot of Snapchat raised a controversy as to how a ghost can be a social media mascot. “Which social media app has a ghost as its mascot?” This has been a topic that has become quite popular after social media mascots became a big thing in social media marketing. A social media mascot acts like a lifelong element for the brands to hold their brand value. It acts as an eternal representation of the business and brand. Let’s look into the matter as to why social media mascots are necessary in today’s socially influenced world. Establishing Identity: Social media mascots are not important for social media marketing. However, they are an element that gives value to your brand. The presence of social media mascot gives off a sense of trustability and usability. Establishing An Emotional Bond: We humans are emotionally influenced organizations. This is the reason why we try to personify everything or every aspect that we come across. Having a social media mascot helps people interact with the brands at an emotional level. Which Social Media App Has A Ghost As Its Mascot? Snapchat is a multimedia messaging platform that was introduced to users in 2011. Since then, it took the messaging world by surprise with its incredible growth and customer retention. Snapchat has a massive customer base, and the best part of Snapchat is that it was able to effectively connect with the Gen Z group. The key highlight of this application is that it limits the post view time. This means that the users' posts will be visible to others for only a limited time. The Snapchat social media platform was launched in the market with a Ghost logo; later on, they removed the face and kept the silhouette of the ghost. What Is The Main Purpose Of Snapchat? Snapchat is a social media network that allows users to share messages, images, videos, and other files. The network hardly saves all the content that is shared via Snapchat. All the messages are shared almost instantly in their rawest forms. The Snap is taken from the concept of disappearing after a certain time. All the messages and content shared on the network have a limited time limit and disappear or once seen by the other side. What Does Ghost Like Mascot Signify? Which social media app has a ghost as its mascot? By now, you must have got your answer. Yes, it is Snapchat. There is a lot going on with the ghost-like mascot of Snapchat. For instance, when you log in to the app, you will be welcomed by the ghost-like mascot with several emotions at every step. All the emotions are related to human emotions. The fact that Snapchat has a ghost for its mascot is quite relatable to its features. For instance, ghosts disappear after some time, and so do the messages on Snapchat. The shared messages, images, and videos are inaccessible to visitors after a short period of time. Thus, we cannot totally omit the significance of the ghost mascot. How Many People Use Snapchat? Snapchat is widely popular among teenagers. According to a report made in 2019, Snapchat daily users are more than 210 million users. In the USA, more than 90% of Snapchat users fall under the age group of 13-24 years of age. And according to them, Snapchat has helped them explore more of themselves. As the application caters to millions of user databases, it is one of the favorite platforms for brands to market their brand. And with the addition of geo-filter, the popularity of Snapchat has just soared up. Controversy Over Snapchat The journey of Snapchat has only been a decade, but it has already been a part of several controversies like “which social media app has a ghost as its mascot”. One of the biggest controversies came out in 2017 when the CEO of Snapchat, Evan Spiegel, made a clear statement of not expanding Snapchat to poor countries. The statement took the market by surprise where people started showing their anger against Snapchat. Later Snapchat cleared out the statement by saying Evan never made such a statement. Later in 2019, Snapchat opened its first Snapchat office in India with local staff members. Final Verdict If you are looking for an answer to which social media app has a ghost as its mascot, you are certainly at the right place. We have already talked about this in detail in the article. Snapchat is a highly used social messaging app. It has a unique social media mascot, a ghost that compliments the features of Snapchat. Sometimes, it is well received by the users, and sometimes not. Overall this app has something unique to offer its audience. Read Also: What Is Equity Real Estate? 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