Zara said on Tuesday that it regrets the whole “misunderstanding” over the advertising campaign, which featured mannequins that had missing limbs and were wrapped up in white, which triggered outbreaks of boycotting the brand by some of the pro-Palestinian activists.

“Unfortunately, some customers felt offended by these images, which have now been removed, and saw in them something far from what was intended when they were created,” Zara claimed in a post on their Instagram account.

The account had to experience hundreds of thousands of comments on the photos with a number of Palestinian flags. On the other hand, “#BoycottZara” was trending all over social media platforms like X.

“Zara regrets that misunderstanding and we reaffirm our deep respect towards everyone,” Zara said. Six posts that had pictures of the campaign resembling corpses wrapped in shrouds were taken down from Zara’s official Instagram page. Zara said at the launch of the collection on Dec. 7 that “it was inspired by men’s tailoring from past centuries. The photos appeared to show an artist studio with ladders, packing materials, wooden crates, and cranes, and assistants wearing overalls.”

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upasana sarbajna
Upasana is a budding journalist who has a keen interest in writing. She considers writing as therapeutic and is most confident when she writes. She is passionate about music, movies and fashion. She writes in a way that connects with the audience in a personal level. She is optimistic, fun loving and opinionated.

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