Is It OK To Implement Storyteller Tactics? Brands That Did It Well!
Storytelling is one of the most compelling techniques for communicating brand value to consumers. However, the need is to implement storyteller tactics that resonate with your target audience. In order to do so, you have to craft an authentic brand story that not only captivates them but also allows them to stay loyal to you.
Isn’t it true that brands that cultivate emotional connections with their consumers get boosted annual sales? But how that happens? With all these questions in mind, I have made an attempt to curate this comprehensive guide which carefully pinpoints the details of storytelling. So, make sure to read it till the very end.
Storyteller Tactics That Actually Work
There are ample examples available on the Internet that portray how the best storytelling practices actually work. Let’s talk about Burt’s Bees, which is essentially a natural skin care company.
It does the best job when it leverages storyteller tactics for developing loyalty and trust among consumers. The core philosophy of the brand is to take care of our skin with care. Burt optimized social media to tell its brand story and highlight the history of the brand.
“We harness the wisdom, beauty, and power of nature to bring out yours.”
Such taglines certainly depict the firm’s respect for the environment and its commitment to organic ingredients. Similarly, there are other companies whose About Us page says a lot about its core values. Consumers can simply take a look at it and discover the true meaning of the brand.
What Are Some Of The Best Storytelling Practices?
A brand can buy anything but the ways they use stories to depict themselves in front of competitors. Here’s exactly when the best storyteller tactics enter the industry. There are a few strategies that entrepreneurs must put into practice if they want to succeed:
Building a connection with your target audience
In order to tell a compelling brand story, you might have to define who is your target audience. A dependable way of doing this is by making an archetype- it is a generalized character embodying the key traits of your prospects. On solidifying an archetype, brands get someone who can iterate their story.
Old Spice, a prominent name in the industry, shows excellence when it comes to storytelling for a specific target audience. In the late 1970s-80s, it used to be a famous dad brand. Further, its popularity grew among young generations when the firm refocused its marketing tactics on new prospective consumers.
Your brand does not always have to carry out expensive campaigns to discover the minds of viewers. At present, relevant hashtags and a few regular posts can do the trick- credit goes to social media. There are indigenous storyteller tactics used by these brands, which made them who they are today.
Aligning your brand’s value to the brand narrative
In the existing period, consumers have cared about business values like a commitment towards diversity or caring about the environment. If anything, brand narratives help brands to communicate their core values to consumers. They also offer a messaging framework ensuring a consistent voice throughout their marketing efforts.
When it comes to curating an appealing narrative, the first thing to discover is the foundational belief of your company. In case it has several core values, your narrative might consist of multiple stories. After you have stated an overarching narrative, it becomes easy to optimize storyteller tactics for consumers.
Let’s talk about how Airbnb does this. The industry literally incorporates stories and reviews shared by real consumers in its brand narrative. Such a strategy aligns the customer-centric brand with its reputation. The personal accounts share consumers’ concerns about staying with strangers and make an effort to solve them.
Conversing a precise and consistent brand message
Do you know what helps in conversing your brand’s story successfully? The secret is to keep things as consistent and simple as possible. Bring out the worth of your brand, things that make it unique, and why should your audience remember you. Let’s understand this by another great example.
Comment below how many have you heard about the brand Heineken. The firm does an excellent job by sharing consistent storyteller tactics for its target consumers. Most of them range between 20 to 35 years. Further, the company’s advertisement often shows friends “chilling” and sharing drinks while they are seated in social settings.
It is completely normal to seek help when it comes to clarifying the message of your brand. Check out a few guides, methods, and frameworks that help you in communicating a stable brand story to your audience. Such efforts can eventually make your brand extra special.
Remaining authentic and gaining the trust of your audience
We, as humans, are automated to respond to alluring stories. The character-driven narratives help our brand release oxytocin- a chemical increasing trust, comprehension, and empathy. Genuine storyteller tactics and meaningful memories are ultimately related to the emotions of consumers.
I am pretty sure you saw the “No Baby Unhugged” ad on TV presented by the brand “Huggies.” Not only does it promote the physical advantage of skin-to-skin contact between a newborn and the mother, but it also connects expecting mothers to the brand emotionally. The campaign also highlighted a video where mothers were seen hugging their newborn kids right after birth.
“Hugs strengthen the immune system of your baby. They help in promoting weight gain and boosting brain development,”- it was captioned.
Another example is Ikea which makes use of storytelling in order to gain the trust of its audience. Check out their 11-minute film, which gives a view of their surf-inspired furniture and sustainable lifestyle.
Takeaway…Curate Stories Bridging The Gap Between Your Brand And The Audience
Storyteller tactics, when done right, can help a brand set itself apart, along with developing everlasting bonds with its audience. It is necessary to tailor brand stories as per the audience, highlight clear brand values, and communicate consistent messaging. The aforementioned brands have done it, and so can you.
Let’s put an end to this article by concluding that these key elements let you speak out what your brand stands for. Seek help from the tips I have mentioned above and create everlasting stories. If anything, the target audience will remember your brand for a really long time. And that’s eventually a success, right?
So, that’s all. Comment below and share your thoughts on this!
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